Interactive browser game / Owned product
Best on Ground
An interactive Aussie Rules career simulator that combines season-by-season decisions with a playable goal-kicking experience.
- Our role
- Game interface design & development
- Relationship
- Designed, built and owned in-house
- Website
- bestonground.au ↗
The website
A football career, played in the browser.
Best on Ground turns an Aussie Rules career into a browser experience. Players create a footballer, make decisions as seasons progress and return to a career saved on their device. The menu also offers a focused practice mode for goal kicking.
Design & development
What we built
Eira Digital designed and built Best on Ground as an owned digital product, combining the website interface with interactive game experiences.
Inside the experience
Key product journeys
01
A career shaped by decisions
The career experience follows a player from junior football into later seasons, with choices around clubs, contracts and career direction.
02
A direct route into play
Career, practice and Footy Battle entry points are visible from the game menu, so visitors can choose the experience they want to explore.
03
Interactive goal kicking
Practice mode presents a set shot with a visible score and round progress, moving beyond a static website into a playable browser experience.
Interaction design
More than a page to read.
The practice experience gives players a focused way to try goal kicking. The screen keeps the target, player, score and round progress together, with a clear route back to the menu.
Try it from the Practice Kick option on the live website.
Explore the game ↗
Explore the live product
See the interface and journeys for yourself.
Next case study
Momentio ↗
A gifting platform that brings personal occasions, local experiences and workplace gifting into one digital product.
Have a product in mind?
Let’s talk about the design, the experience and what it needs to do.